Re:Organics is a Hackney-based ferments brand producing food and drinks with seasonal and raw ingredients. Started by James kombucha in his room, they now sell a whole range of ferments at most East London farmers markets.
The visual identity uses free-form marks and squiggles to reference the good bacteria of each produce. The constantly changing range of products meant that the visual identity needed to be flexible, easy going and also a bit messy.