Visual identity and art direction for Re:Organics, a Hackney-based brand producing unique ferments with seasonal, whole, organic ingredients and no sugar. Started out as an experiment, they sell a range of kimchi, kraut, kombucha and kefir at Farmers Markets. Re:Organics is all about healthy ingredients, so the idea was to bring attention to them with an honest, in your face typographic treatment emphasizing the unique and ever changing ingredient combinations. For the look and feel of this identity I was inspired by the chaotic visual language of markets, fruit stickers and handwritten lettering. The result is a range of print and digital applications that feature an easy going, fun system.